About us

The crew behind the room.

Event Attire Co. is a Saudi-registered events and marketing company. We started on the floor — building booths, moving barriers, calling shows — and still work that way.

Built to close the gaps.

Events rarely fail in the plan. They fail in the handovers — the AVL supplier who never saw the floor plan, the security team briefed an hour before doors, the photographer who owns your footage.

We removed those handovers. Production, crowd management, AVL, staffing, marketing and media all sit inside one company, under one production manager, on one budget sheet.

The result is an event that runs the way it was drawn — and a client who only has to make one phone call when something changes on site.

100+Events produced
10+Years in business
3Regional offices
Event Attire on site
Exhibition build
Live show
How we operate

Three rules we don't bend

01One point of accountabilityA named production manager owns your event from the brief to the post-event report. No vendor ping-pong.
02Line-item budgetsYou see what each element costs. No bundled "production fee" hiding third-party mark-ups.
03You own the footageEvery photo and video frame we shoot is handed over in full, with usage rights that stay with you.
Leadership

The team

Sahel Sharif
Sahel SharifDirector of Marketing & Events
Client strategy, brand partnerships and overall event direction. Fifteen years across the Gulf events market.info@eventattire.co →
Huda Mohammed
Huda MohammedEvent Planning Manager
Run-of-show, supplier coordination and on-site execution — the person holding the clock on event day.info@eventattire.co →
Fasi Khan
Fasi KhanLogistics & Operations Partner
Load-in, crew scheduling, kit logistics and site safety across every venue we work in.info@eventattire.co →
Youssef Shaaban
Youssef ShaabanBusiness Development Manager
New client partnerships, proposals and account growth across the Kingdom and the wider Gulf.info@eventattire.co →
Clients

Brands that have handed us the floor plan