
Sahel SharifDirector of Marketing & Events
Client strategy, brand partnerships and overall event direction. Fifteen years across the Gulf events market.info@eventattire.co →Event Attire Co. is a Saudi-registered events and marketing company. We started on the floor — building booths, moving barriers, calling shows — and still work that way.
Events rarely fail in the plan. They fail in the handovers — the AVL supplier who never saw the floor plan, the security team briefed an hour before doors, the photographer who owns your footage.
We removed those handovers. Production, crowd management, AVL, staffing, marketing and media all sit inside one company, under one production manager, on one budget sheet.
The result is an event that runs the way it was drawn — and a client who only has to make one phone call when something changes on site.

















